Anthony Marinelli scored the shorter versions. It was directed by Joe Pytka through his own Venice-based production company Pytka Productions and produced by agency producer Harvey Greenberg, Pytka executive producer Jane McCann and Pytka producer John Turney. "Fried Egg" and "Any Questions?"), was conceived by art directors Scot Fletcher and Rick Bell, copywriter Larre Johnson and creative director Paul Keye at Los Angeles-based agency keye/donna/pearlstein. Any questions?" The 10-second version omits the first sentence. This is accompanied by a voice-over saying in the 15-second version: "Okay, last time. In contrast, the 10-second and 15-second versions simply show a close-up of an egg dropping into a frying pan. ![]() He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally, he looks up at the camera and asks, "Any questions?" The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who still does not understand the dangers of drug abuse. This Is Your Brain on Drugs was a large-scale US anti- narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign. The Partnership used a simple advertisement showing an egg in a frying pan, similar to this photo, suggesting that the effect of drugs on a brain was like an egg on a hot pan.
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